About Me

I have years of experience boosting inbound sales leads and enhancing brand awareness through digital marketing. My specialties include website management, SEO, marketing automation, content development, social media, conversation optimization and copywriting/editing and much more.

EXPERTISE

Search engine optimization (SEO), marketing automation, website development, content development, PPC, conversion optimization, ecommerce, content management, community management, social media and more

TECHNOLOGIES

Marketo, Pardot, Salesforce, WordPress, Sitecore, Google Analytics, ZenDesk, Joomla!, Drupal, Photoshop, Illustrator, Camtasia, WooCommerce, LearnDash, Moz, Google Search Console and more

Experience

Oct 2018 -

Empirix

Marketing Execution Specialist

Empirix provides a holistic view of end-to-end user communications and behaviors across networks. Originally founded as Hammer Technologies in 1992, Empirix’s clients are customer-centric, telecommunication operators and enterprises located around the world.

Nov 2012 - Oct 2018

Zuken

Digital Marketing Specialist

At Zuken, I help manage the global software company’s main site in four languages – English, German, French and Italian – using Sitecore. I work with an international team spanning North America and Europe, but my responsibilities have become more U.S.-centric.

In late 2016, I designed a new website for Zuken’s North American market, located at ZukenUSA.com, using WordPress. That same year, I built an online community for Zuken software users in the Americas using ZenDesk. I also manage the company’s blog using WordPress.

In 2014, I started using Marketo to help generate thousands of qualified leads in the Americas. Campaigns include product demos, webinars, white papers, email blasts and newsletters. I’m responsible for designing assets and executing the campaigns. I’ve also deployed advanced SEO tactics that have increased organic search traffic by at least 50%.

2008 - 2012

Danconia Media

Digital Marketing Specialist

I started as an SEO copywriter at this small marketing agency, located near Concord, NH. My role expanded as I gained more technical expertise.

In my role, I boosted website traffic and sales leads for many small and mid-sized businesses through organic SEO. I managed websites using several content management systems, including Joomla!, WordPress, Drupal, Magento, CMS Made Simple, concrete5 and Volusion. I also controlled several businesses’ social media presences on Twitter, Facebook and LinkedIn using Hootsuite. I also trained clients and produced materials on how to use Joomla!, Drupal, WordPress and CiviCRM.

2005 - 2008

New Hampshire Union Leader

Correspondent

My first job after graduating college was as a correspondent for New Hampshire’s largest newspaper. I supplied stories and photographs daily – at least 10 stories in an average week – covering crime, politics, education, health and other breaking news in southern New Hampshire. Before joining the Union Leader, I worked as a reporter at the Brattleboro Reformer in Vermont while I was still in college.

2005

Keene State College

Bachelor of Arts, Journalism

Activities: Web Editor, Staff Reporter at Keene Equinox

References

Peter Lawley Danconia Media

“Mike is a truly phenomenal SEO/Social Media Marketing professional. His abilities are instrumental in enhancing the firm’s perception with our clients based on the work he does on their behalf. He has an incredible knack for combining speed with quality that inevitably exceeds everyone’s expectations, while putting the clients’ best interest ahead of everything else.”

Nancy Bean Foster New Hampshire Union Leader

“Mike is a true professional in every sense of the word. He is an incredible worker, colleague, and father.”

Jon Simoni Danconia Media

“Mike possesses an amazing knowledge and understanding of SEO and innovative digital marketing techniques. I constantly learn new and fascinating things that Mike has uncovered through research and implementation.

He is always eager to add creative ideas to our projects, which play a large role in providing our clients with effective and lasting results.”

Examples

Contact Me